The word “app” is an abbreviation for application. If you use a mobile phone, chances are you’re using dozens of apps daily from checking social media to finding your way to your next client.
The most widely used apps are FaceBook 136+M monthly users, YouTube 134+M monthly users, Messenger 120+M monthly users, and Google Maps with 105+M monthly users. See the list Top Apps of 2016.
Why are apps important to your business?
To connect directly, consistently and instantly with your current and potential clients. Having an app puts your business in the pockets (and minds) of your target markets.
Mobile device use has reached a tipping point.
The latest data shows that we are now well past the tipping point. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).